it's a strange aesthetic our generation has grown to admire. and i, myself included.
simplicity is in, but not in a sharp-edged, graphic minimalist kind of way...
____in a ragged, bare-bones, downright ugly sometimes kind of way. but i, we love it.
maybe we've tasted perfection and swirled it around in our mouth for a moment. realized it didn't taste as amazing as our unrealistically, and unattainably, high expectations may have imagined. now, we run.
we seek the opposite, the mundane, the effortless. the raw. imperfection becomes the new beautiful again.